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    10 Mistakes Not to Make on Your Church Website

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    MonMay22011 ByBryan YoungTaggedNo tags

    Here are the most common mistakes made by church websites. Make sure you don't make them.


    1. Your blog, news, and events are not up-to-date.

    This is the biggest no-no for obvious reasons. No one comes to your church website to read news from last year. They want to see what is going on now. Having an empty Upcoming Events page or a blog that you haven't bothered to update gives a poor first impression to visitors. How you care for your website reflects how you care for your people.

    2. Leave out a Our Beliefs or Our Mission page.

    Website visitors don't often stop to read entire pages. But they do read your Beliefs or Mission page, carefully and in its entirety, and often seek it out first. These pages should be written with clarity and with great priority. It would be a grave error to omit these sections.

    3. Write a "Welcome to our website" paragraph on your home page.

    In the past, website builders would include an "introduction" section on every home page. Because each of these paragraphs was largely the same, generic stuff, people just ignore these sections now. Your home page is prime real estate. You can't afford to waste space on something no one reads.

    4. Design is outdated or poorly executed.

    Even though some churches can still pull it off, the "distressed" look is quickly becoming passe. The new trend in website design is clean and simple--lots of empty space and sans serif fonts. Whatever design you go with, consistency is key ...
    • graphics
    • thumbnails
    • color scheme
    • logo usage

    5. Forget location and directions to your ministry.

    How can people visit your church or ministry if you neglect to tell them where you are? Displaying your address, directions, and an embedded Google map ensure that your website visitors can find you.

    6. Not displaying your contact info on the home page.

    Sometimes a visitor will come to your website with a question they need answered. How will they ever ask it if you they can't find your e-mail address or telephone number? Placing on your vital information on your home page (in your footer is a great place), makes it easy for visitors contact you.

    7. Your Contact Us page doesn't include every way to do so.

    You probably have many options for how someone can reach you. Make sure you show every way on your Contact Us page. Cover all your bases by displaying:
    • e-mail address
    • telephone number
    • links to your Facebook page and Twitter account
    • mailing address

    8. Not incorporating your social media.

    If you don't advertise your social media activity on your website, they'll never know about it. Keep your website visitors informed of the latest developments in your church and ministry by linking to your Facebook page, your YouTube videos, and embedding your Twitter feed on your home page.

    9. Leave off a way to donate or volunteer.

    Getting people involved in your church or ministry should be one of the goals of your website. Donations and volunteers are the lifeblood of ministries, so your site should find a way to accept online gifts and recruit willing servers. (Online donations made easy by iMinistries).

    10. Too little or too many links or ads.

    Finding the right balance between not promoting other pages on your website and overloading a new visitor is not an easy task. The magic range is 3 to 5.
    • 3 to 5 Calls to action (graphics or ads) on your home page
    • 3 to 5 Website banners
    • 3 to 5 Cross-links on each page (links to other pages on your site)

    LEARN MORE ABOUT IMPROVING YOUR WEBSITE

    5 Ways to Improve Your Church Website, Gordon Ramsay Style - iMinistries blog
    Is Your Church Website Visitor-Focused? - iMinistries blog

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    1 comments
    On 5/11/02011 10:49 PM, Kevin said... Some great stuff, one notable exclusion is you left out submitting your church website to online church directories. That can often help with page rank.Which can get your church more traffic. Important for exposure. The big directories are easy to find by using search terms like church directory - etc in google. However it's even more important to find the lesser known websites deeper down in the google listings. For example a site like http://www.christianchurchlist.com - it's a lesser known church directory but just as important as the big sites to find ones like this because it gives you more backlinks then the other guy.