A new study by Buddy Media reveals some surprising data on how companies and organizations can better engage their Facebook audience. In many cases, the study shows that Facebook page administrators are falling short of best practices to get user likes, comments, and shares. Read the findings below and see if your church or ministry Facebook page is maximizing its engagement potential.
The study found that posts made between 8 p.m. and 7 a.m. received 14% more interaction than those posted during the workday and early evening (7 a.m.-8 p.m.). And, for non-profit organizations, post interaction is also 14% higher on Saturdays and Sundays than on weekdays.
Considering only 18% of posts are currently updated during prime hours, and weekends are the least utilized posting days, these times are wide open for you to create engaging content.
Organizations who limited posting to one or two per day saw 19% higher interaction. Also, pages that posted more than seven times per week saw their interaction rates drop 25% versus those who held their statuses in check.
"Brevity is the soul of wit," said Shakespeare ... and your Facebook fans. Posts with fewer than 80 characters see a 23% higher rate of interaction. Unfortunately, the study found that 75% of current posts breach this limit.
Overwhelmingly, this study finds that including clear calls to action in your posts drives more interaction. But it matters which words and phrases you use (see chart). Make sure you know what you want users to do with each post, then tailor your call to action accordingly.
Posts with questions gain 92% more comments, and putting your question at the end of you post see twice as many comments than ones at the beginning. If you're willing to try something different, fill in the blank posts ("My favorite color is ______.") see an astonishing four times as many comments than those that do not!
Do these new findings make you change the way you think about Facebook posts? Have you been using best practices? Do you plan to make any strategic changes? Leave your thoughts in the comments.
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