Does It Move You Forward?

Keeping up with the technology "Joneses" doesn't necessarily mean that  your church website is affective.

I recently read an article from Chris Brogan's website titled, "Is it Moving You Forward" and thought that I should share a little snippet from it.

I'm not using paper to write any "daily whatevers." I'm not using Quora to answer questions. I haven’t tried that new Twitter client. In fact, I'm not doing a LOT of things.

I have a very simple question to answer each time: will this move me forward?

With that in mind, something that I think we all should consider on a weekly basis comes from 1 Corinthians 10:23-24.

"All things are lawful," but not all things are helpful. "All things are lawful," but not all things build up.

Just like in our spiritual lives, the same principles can be applied to your ministry or church website. While we use and have promoted the use of Twitter and Facebook in these two blog entries:

• 5 Reasons Your Ministry Should Be On Twitter
• 5 Reasons Your Ministry Should Be On Facebook

you must be the one who measures its effectiveness and if you should continue to foster the relationships that it brings in. While we have seen an increased interaction with our customers by doing Twitter and Facebook, we have to do an even better job of evaluating its effectiveness. Maybe after a solid effort (over a years time), we set it aside these technologies and/or trends, and focus our attention elsewhere. I will even take this a step further and say that we refocus our energy back on our core competencies. This is something that Dave McCall does really well, but it's an area that I am lacking in.

Tell us...has using Twitter and Facebook been advantageous for you? If so, how do you know? What success stories have you seen?