The Importance of Your Logo

Creating a great logo is amazingly difficult. Creating a great logo that someone wants to talk about is entirely different.

When I found the article, 50 Fantastically Clever Logos, I was blown away. To me, every logo found in this blog post is beautiful, clever, and communicates something. What do I mean by communicating something? These logos tell me:

• They pay attention to great design. Their product/service probably does too.
• They are intelligent and value intelligence. When you investigate each logo, there are two (or more) meanings to be taken away.
• Their product/service is polished. Anyone that pays this kind of detail to their logo should also be doing the same with their product.
• I am going to pay them whatever they demand. In my mind, before even knowing what they offer, I have already decided that their product/service is clearly a cut above!

Now, maybe they don't do or provide quality stuff. The only way I am going to find out is by conducting my own research. But, already, I feel that they have won a big battle--they have got me to check them out without spending one more dime of their advertising budget.

I realize that church and ministries do not have the budget that businesses do. But it still begs the question, "What are you communicating with your logo?"