In Chapter 2 of his book, John Maxwell explains that the key to connecting is to focus on others before yourself. But putting others first isn't enough. You must communicate an attitude of selflessness. To do that, says Maxwell, you answer three questions people ask themselves when interacting with others ... and when they visit your website.
"Whenever you can help other people to understand that you genuinely care about them, you open the door to connection, communication, and interaction." (pg. 38)
"There's an old saying in sales: nobody wants to be sold, but everyone wants to be helped." (pg. 40)
"Connecting begins when the other person feels valued." (pg. 44)
First impressions are everything. You only have one chance, and a few precious seconds, to make one. The second your users see your homepage, they should feel welcomed. Adding these to your homepage should get the job done:
In previous blogs, we've talked about how to write for the Web. Writing with an active voice will engage your user like an enthusiastic speaker (like John Maxwell) grabs the attention of his audience. Using bullet points, lists, and headings to break up your text makes it easier for your visitors to read, and less overwhelming from the outset.
Every website should have a Contact Us section, either displayed in your menu, quick links, or footer. Even if 90% of your visitors never call or e-mail you, the fact that you have one on display tells your users that you care about them and are willing to help.
Having a Contact Us page is step one in connecting. Step two is actually answering the phone calls, e-mails, and form submissions in a timely, friendly way.
Want to impress those who contact you?
Respond immediately. They will be blown away, and you'll be on your way to making a connection.
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