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    About Us: Beginning The Conversation

    Home - Blog - About Us: Beginning The Conversation
    MonSep72009 ByBryan YoungTaggedChurch Communications

    Use Your About Us Page to Introduce Yourself to Visitors

    When you first meet someone, you both ask questions to begin your interaction.

    What do you do? Where are you from? What do you like to do?



    The answers to these initial ice breakers often dictate how the exchange continues. If you both share common interests or personality traits, you could find yourself in a deep conversation. If not, it could end up just a brief chat.

    When people visit your church website for the first time, they are seeking similar information about your ministry. They should be able to find these answers immediately, and all in one place, or the “conversation” may end before it begins. This is why a well thought out About Us section is vital to an effective website.

    Next to the homepage, the About Us section of your website is the most visited by new users. It is more than just a place to list your history or address, but its goal should be to connect with visitors by taking steps to building a relationship with them.

    The three main questions that should be answered in this section are:

    • Who are you?
    • What do you do?
    • Why should I trust you?
    About Us should be offered in your menu and can list several pages as submenu items. Below are pages that you can include within your About Us section:
    • Ministry History
    • Basic Ministry Information
    • Ministry List/What You Offer
    • Beliefs/Values
    • Contact Information
    • Staff
    • Extension Ministries/Partners
    • Employment Opportunities
    • Ministry Location, Directions, and Maps
    • Frequently Asked Questions

    The more information you provide, the more trust you earn from visitors, the more credibility you give to your ministry, and the better likelihood of engaging in a meaningful conversation.

    Blog Sources/Further Reading

    http://www.onextrapixel.com/2009/07/31/the-essence-of-about-us-page-with-12-captivating-showcases/
    http://www.smashingmagazine.com/2009/07/01/best-practices-for-effective-design-of-about-us-pages/
    http://www.useit.com/homepageusability/guidelines.html

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