In our last blog entry, we wrote the 5 Reasons Your Ministry Should Be on Twitter. If you've determined that you want to join the rapidly growing micro-blogging and social networking website, you'll want to develop a strategy, create your account, and embed your tweets on your ministry website.
Develop Your Twitter Strategy
Before you start posting tweets, you need to determine what you will post. Your ultimate goals for Twitter should be
So you'll need to develop a strategy for accomplishing these goals. Here is what your weekly strategy might look like:
- Embedding links to your website and getting people to click them
- Adding followers
You may not feel the need to tweet this often, but this gives you an idea of how a strategy built upon the days of the week can remove the "What to tweet" guessing game.
- Monday: tweet a link to your latest sermon podcast
- Wednesday: tweet a preview and link to your blog post or a Bible verse of the week
- Thursday or Friday: retweet from your favorite pastor, thinker, or follower; tweet about an upcoming event or news item and link to your website
- Saturday: tweet an invitation to join your Sunday services and provide your sermon series title
Tips for tweeting:
- Links, links, links: the most important part of any tweet is a link to other content--news, events, blogs, sermons, pictures--and the text of the tweet should "sell" this content
- Retweeting is a great way for other Twitter users to notice you and possibly convert into followers. People love it when you repeat what they have to say. Having your posts retweeted by others means you've succeeded.
- Word count: Each tweet is limited to 140 characters, so each word is important. Don't waste them.
- URL Compression: URLs can be long and nasty. Use Tiny URL to compress them to only a few characters. Just paste in your long one, and it'll make it shorter.
Create Your Twitter Account
Creating your account on Twitter is as simple as coming up with a username (one that's easy to remember and makes sense for your ministry) and adding some followers.
Now you're ready to post your first tweet.
- Go to Twitter.com and click on the Let me in button.
- Fill in your account information, including your username. Create.
- Click through the three steps to add people to follow.
- After your account is created, edit your picture and profile by clicking Profile on the home page.
- Add a thumbnail (your ministry logo), your location, bio, and your ministry website.
- Click Design and edit your background. You can even upload a custom background.
Add Your Twitter Feed to Your iMinistries Website
A good way to let your website visitors know they can follow you on Twitter is to embed your feed on your ministry website. This is also an effective way to build in advertisement for content on your website into your homepage. How to embed your feed as an ad on your website.
We believe the best way to describe our tools is for you to try them out yourself. We offer a 15-day free trial account which will give you a few days to use all of the features available to our paying clients. There's no risk and no obligation. Who knows, you might even enjoy the new control you have over your very own website.
Create Your Free Trial Account
MORE RESOURCES FOR TWITTER
Twitter 101 - Twitter.com
Twitter for Ministry Strategy 101 - ChurchCrunch.com
Twitter for Churches - ebook and blog
The Reason Your Church Must NOT Twitter - ChurchCrunch.com
Twitter for Ministry and Church – A Business Perspective - ChurchCrunch.com
Why I Love Twitter - Tim O'Reilly