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    Church Website Best Practices - Entries tagged "Branding"

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    MonMondayAprApril23rd2012 5 Blogs Every Church Website Administrator Should Read
    Posted Monday, April 23 2012 @ 7 AM byBryan Young Tagged Branding User Experience (UX) 0 comments Add comment
    We all look for inspiration and advice from people smarter than us. For people who create websites, the challenge is finding which of the many "experts" are everything they claim. Good news -- we've done that work for you. Here are five blogs and online magazines you should start reading today.

    1. Katya's Non-Profit Marketing Blog

    www.nonprofitmarketingblog.com
    This blog from Katya Andreson, Chief Strategist for online giving platform Network for Good, drops a lot of knowledge in her regular posts. Entries give insight on how to market your non-profit to your regular supporters, as well as people just discovering you. She explains how to communicate your mission through telling stories of those you've impacted personally. She also shares ways to increase online giving, and promotes books and other resources on marketing trends.

    Favorite recent post:
    The Five Words That Made Women Give 20% More

    2. UX Magazine

    www.uxmagazine.com
    You won't find any fluff on this preeminent online magazine about User Experience (UX). Each article is deep, challenging, and full of information on website user behavior and how to make your website user friendly. Diverse writers provide a broad array of viewpoints, from the psychology of UX design to why storytelling is important. If you want to make your website users happy (you do, don't you?), UX Magazine is invaluable.

    Favorite recent post:
    Five Popular Web Strategies That Don't Work

    3. Mashable

    www.mashable.com
    Things in web world change every day -- sometimes even quicker. To stay ahead of the game, follow this social media and web news agency. Since Facebook regularly revamps their system (Timeline, anyone?) and new social media websites explode almost overnight, keeping informed is vital to any organization who uses social media to communicate. Just as valuable are the best-practice articles Mashable posts on topics like website content, marketing, and website creation.

    Favorite recent post:
    Content Markting: 5 Non-Profit Success Stories to Learn From

    4. A List Apart

    www.alistapart.com
    "For people who make websites" is this online magazines subtitle and mission. Here you'll find tons of articles on workflow and project management, design, content, and user experience. What you won't find is light reading. Each feature is packed with wisdom from seasoned website developers that you'll probably want to print out, highlight, and re-read.

    Favorite recent posts:
    A Checklist for Content Work
    Audiences, Outcomes, and Determining User Needs

    5. iMinistries Blog

    www.iministries.org/blog
    Building and maintaining a church website is no easy task. It takes special people with a broad array of talents and a deep understanding of ministry. When we present compelling ideas, church website inspiration, and useful advice to our readers, we speak from experience -- from building and maintaining church websites ourselves. So we hope this experience gives us perspective into what you need and what your users seek.

    Favorite recent post:
    What Makes a Healthy Online Presence for Churches? [INFOGRAPHIC]

    Don't see your favorite blog? Share it with us in the comments.

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    MonMondayDecDecember5th2011 7 Great Church Logos Used in Church Website Branding
    Posted Monday, December 05 2011 @ 9 AM byBryan Young Tagged Branding 0 comments Add comment
    One purpose of your church website is to promote your church brand--its values, mission, and story. Your church logo is the primary conveyor of your brand, on your website (it should be the first thing visitors see), your letterhead, bulletin, and other materials. If your logo doesn't reflect who you are, it may be time to make a change.

    Here are 7 examples of churches who use a logo, featured prominently on their church website, that mirrors their brand.

    Christ Church
    Fort Lauderdale, FL

    Their brand

    "Christ Church is more than just a building. It's a group of people coming together to leave a personal and eternal 'fingerprint' on the world around us."
    - Christ Church website

    How the logo promotes the brand

    Fingerprints combine to create a cross, representing the different, unique people that combine to create the church.


    Catalyst Church
    Middletown, CT

    Their brand

    "Catalyst Church ... [is] passionate about creating environments where people can connect with God."
    - Catalyst Church website

    How the logo promotes the brand

    The fiery red color evokes energy and passion. The button with arrows inspires action and connection.


    City Church
    Billings, MT

    Their brand

    "The local church is the instrument God is using to extend His Kingdom on the earth today!"
    - City Church website

    How the logo promotes the brand

    The earthy colors of the city skyline reflect the mountainous landscape of Montana. The white text on a black background represents the "light in the darkness" role the church plays in the world.


    New City Church
    Phoenix, AZ

    Their brand

    "Cities are the center of culture. Often, they are the intersection of art, politics, and business. New City exists to engage culture where it’s created, weaving the story of God into the story of Phoenix."
    - New City Church website

    How the logo promotes the brand

    The mosaic circle design imitates a city street grid and the intersection of lines refers back to the intersection of ideas mentioned in the mission statement. If you look closely, you'll see a few crosses mingled in. 


    Park Community Church
    Chicago, IL

    Their brand

    "Our vision: to be a biblical community where the Gospel of Jesus Christ transforms lives, renews the city and impacts the world."
    - Park Community website

    How the logo promotes the brand

    A bright cross resides inside the shining lights of the Chicago skyline, much like this church strives to be a beacon of hope in the heart of the city.


    Redemption Church
    Gilbert, AZ

    Their brand

    “Redemption Church is born out of the conviction that the church unified can impact the world dramatically for the gospel. ... The vision of Redemption Church is to saturate the State of Arizona with Gospel-centered, Reformed, Missional churches through campuses and church plants.”
    - Redemption Church website

    How the logo promotes the brand

    Redemption's singular "R" stands within a circle, conveying the idea of unity of conviction and vision the church maintains while meeting at many locations throughout Arizona. The circle itself recalls the sun, a prominent symbol of Arizona.


    the well
    Ludlow, KY

    Their brand

    "We weren't meant to do this alone. The strength of the church lies within its community. ... We want to be a part of a vibrant, growing community."
    - the well website

    How the logo promotes the brand

    A well is a central meeting place and source of life and refreshment within biblical communities. This church strives to be that place spiritually for the people of Ludlow, Kentucky. The combination of well and cross imagery in the church's logo is clear and moving.

    How does your church logo promote your brand?

    Is it time to re-evaluate your church logo? Does it tell your website visitors who you are? Use the examples above to inspire you.

    Learn More About Church Website Branding

    Using Your Church Website to Promote Your Brand - iMinistries Blog
    2 Questions to Answer When Branding Your Church Website - iMinistries Blog
    Jeff Schwartzentraub: Your Church Website Promotes Your Brand [Video] - iMinistries Blog
    Top 77 Church Logos of 2011 - ChurchRelevance.com

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    MonMondayOctOctober10th2011 2 Questions to Answer When Branding Your Church Website
    Posted Monday, October 10 2011 @ 9 AM byBryan Young Tagged Best Practices for Church Websites Branding 0 comments Add comment
    starbucks interiorNext time you pick up a latte at your local Starbucks, make mental notes at all the ways in which they promote their brand. I'm not talking about just their green mermaid logo, but what their company stands for--quality products, responsible business practices, fast service, that "coffee shop" feel, and inclusiveness. You might have noticed this ...
    • The thick aroma of brewing coffee
    • Posters of their coffee bean growers, from small farms around the world
    • The whooshing of steamed milk with relaxing jazz music playing in the background
    • Rich wood and oversized, plush furniture
    • Its own language, spoken by drink orderers and creators

    Like this Starbucks store, branding on your church website is more than just slapping your logo on the home page and picking a color scheme. Here are two questions to answer to help promote your church brand on your website.

    1. What is your story? [Strategy]

    Your website users want to know if you value what they do. So tell them what you value.
    What is your ...
    • Beliefs
    • History
    • Mission/Vision
    • Impact on people
    • Impact in your community

    2. How is that story best told? [Tactics]

    Now you need to determine how to tell your story to your website visitors. Base your storytelling techniques on the people who visit your ministry and your website. Are they ...
    • Readers (traditional written stories)
    • Media-consumers (inspirational videos of changed lives)
    • Social butterflies (blog and social media interaction)
    • Audiophiles (podcast interviews or sermons)
    • Attention deficient (one off graphics and banners)
    • Data-hungry (web pages with lists, charts, and pure information)

    Learn more about branding

    The New World Order of Branding - And What It Means To You - Katya's Non-Profit Marketing
    Using Your Church Website to Promote Your Brand - iMinistries Blog
    Jeff Schwartzentraub: Your Church Website Promotes Your Brand [Video] - iMinistries Blog
    Find Your Church's Brand Identity - Church Solutions
    Discovering Your Brand - Church Relevance 

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    FriFridayMayMay6th2011 His House Christian Fellowship
    Posted Friday, May 06 2011 @ 3 PM byDavid Pohlmeier Tagged Branding Graphic Design Semi-Custom 0 comments Add comment
    iMinistries had the privilege of working with His House Christian Fellowship to setup a website and create the branding for the ministry.

    According to the website -

    "His House Christian Fellowship has been serving Christ on the university campuses since 2001. It was at UW Oshkosh that the first ministry was begun by Jeremy and Lori Rush. In 2004, we incorporated as Wisconsin Christian Campus Ministries with a vision to reach the students across all the universities in Wisconsin. In 2007, a ministry was begun at UW Madison. Utilizing a house that had been associated with a previous ministry known as Koinonia House, His House began it's first bible studies and outreach meetings. In 2011, a ministry is forming at Lawrence University, located in Appleton, WI. "

    Along with the website, iMinistries created:
    • Logo
    • Branding Scheme



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    SunSundayMayMay1st2011 Fellowship Life
    Posted Sunday, May 01 2011 @ 4 PM byDavid Pohlmeier Tagged Branding Graphic Design Semi-Custom 0 comments Add comment
    iMinistries had the privilege of working with Ty Gooch at Fellowship Life Bible Church to setup a website and create a logo and overall branding.

    Along with the website, iMinistries created:
    • Logo
    • Web Graphics
    • Printed Invitations


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    SunSundayMayMay1st2011 ONEHEARTBEAT
    Posted Sunday, May 01 2011 @ 3 PM by Tagged Branding Graphic Design Semi-Custom 0 comments Add comment
    iMinistries had the privilege of working with Pastor Jeff Schwarzentraub from Harvest Denver to setup a website and create the branding for a ministry he founded called ONEHEARTBEAT.

    The mission of ONEHEARTBEAT is simple

    Making Fully Engaged Disciples who serve Christ and His church.

    Along with the website, iMinistries created:
    • Logo
    • Branding Scheme
    • Business Cards
    • Letterhead
    • Envelopes
    • Remittance Envelopes




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