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    Church Website Best Practices - Entries tagged "Social Media"

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    MonMondayJanJanuary9th2012 How Buffer Shifted Me From a Social Consumer to Social Sharer
    byTravis Hickox Tagged Social Media 0 comments Add comment

    I am a former Hootsuite user and social consumer. Now I've become a social sharer. All because of my switch to Buffer.

    When I began to use Buffer a few weeks ago, I made the shift from being someone who only reads tweets to someone who wants to provide useful content and interact with people through tweets.

    How It Works

    I don't know if this happens to you, but when I find one item online that I want to share, I often find five. We all know that it isn't a good idea to blast out everything that you find all at once because it is a sure way to lose followers. That's why using something like Hootsuite is a great tool because it gives you the ability to space out your tweets. However, due to my workload, I don't really have time to log into Hootsuite and schedule a tweet.

    Buffer, on the other hand, gives me the ability to click a button and add a tweet in a second. I don't have to log in to anything, I just hit a button and "bam" ... it's done. I also don't have to configure a date or time for my tweet to go out. That piece is already configured in my account settings inside of Buffer.

    I have gone from finding items online and wanting to share, but not sharing due to fear of becoming annoying, to being able to load up tweets, knowing that only four are going to go out in a given day. I like having the opportunity to point out new things, promote our growing company, and promote others.

    Must Have Plugins

    After I signed up to use Buffer, I immediately installed their plugins for Chrome, Firefox, and Twitter. Doing this made my experience that much better. If you are interested in trying their service out, I highly recommend doing this too.

    Signing Up

    If you are interested in trying Buffer, do us both a favor and sign up using this Buffer referral link. By doing so, we both gain the ability to add an extra post to our Buffer.

    Does Buffer interest you? If so, let us know in the comments below.

    Free Trial

    See how easy it is to build your church website!
    Start your 15-day free trial account,

    MonMondayMarMarch7th2011 The Art of ReTweet
    byBryan Young Tagged Social Media Twitter 0 comments Add comment
    “Retweets are the new currency on the Web” – Michael Arrington, Techcrunch.com
    The spreading of ideas is what Twitter, social media, and the Internet is all about.

    With so many people posting tweets with links to interesting content, blog entries, and news updates, retweeting these posts can be beneficial to you.

    iMinistries retweet

    Retweeting can be a great source of content

    One of the biggest challenges that comes maintaining a relevant Twitter feed is developing content to post. Retweeting takes the work out of content development. All you have to do is find interesting tweets to repost.

    Retweeting others gives your followers incentive to retweet you

    Seeing the "RT" on your feed makes your followers take notice. It tells them this content was so interesting, you want to share it. It also encourages them to share it with their followers, since you took the time to do so.

    How to properly retweet

    1. Always give credit to the source by including their twitter username
      (e.g. @author)
    2. Shorten URLs in your tweets
      (URL shortening website bit.ly is excellent; We like using Hootsuite.)
    3. If there are remaining characters at the end of a retweet, consider adding your own point of view.
    4. Think twice before retweeting sensitive material or something that might be untrue.
    5. Only retweet stuff that you think will be relevant to your followers.

    MORE RESOURCES ON RETWEETING

    Science of Retweets (PDF) - DanZarella.com
    Twitter Survey Results - A Closer Look at the Retweet Button - SimplyZesty.com
    Retweeting: 'Followers' look to 'leaders' as social networks grow
    - CNN.com
    13 Ways to Get Your Blog Posts Retweeted
    - Twitip.com
    MonMondayNovNovember15th2010 Social Media and My Ministry: Five Essential Management Tools Twitter posts, blog entries, Facebook updates ... managing your social media presence can be overwhelming to think about. Thankfully, there are tools available to help you. Below are a list of five free programs, websites, and applications to help you organize, manage, and develop your ministry's social media.

    HowSociable?

    Track your ministry's brand visibilty on social media websites
    This website tracks your ministry's presence on the Web's many social media sites and produces a brand visibility score based on the amount of content and followers you have on these sites. Because of its many Vimeo videos, Facebook pages and followers, and Twitter tweets, a large church like Harvest Bible Chapel has a brand visibility score of 217.

    HowSociable? is a good place to visit before you develop your social media strategy. You can see where your presence is strong and where you need to increase it. It's also a great way to track your efforts. Visiting this site regularly will give you a tangible way to see if your social media strategy is succeeding. Score increasing? Job well done.

    HOWSOCIABLE.COM

    HootSuite

    Schedule tweets, track your followers, and see who's mentioning you
    One of the most popular tools for managing social media accounts is this web-based application. This website allows you to manage multiple Twitter, Facebook, LinkedIn, Wordpress, and other social media accounts. If you have more than one person managing your social media, HootSuite allows for multiple users to access and utilize your account.

    You can schedule future updates for all or each account individually. HootSuite also provides you with tons of useful data like who's retweeting your posts, how many people click on the links in your tweets, and also integrates your website's Google Analytics. If you have many social media accounts, and many people managing them, HootSuite is a great place to organize and manage it all from one location.

    HOOTSUITE.COM

    TweetDeck

    Manage your social media accounts and follow others'
    This program is downloaded to your desktop, and offers much of the same features as HootSuite, like multiple Twitter and Facebook account management, update scheduling, and photo sharing.

    TweetDeck makes it easy to see all updates on Facebook, Twitter, LinkedIn, and other social media sites from your followers and those you follow. Seeing all these updates from one dashboard saves you the time and effort of visiting each site multiple times per day, and makes it easier to retweet or link to these posts. You can also download TweetDeck to your iPhone or iPad for following or updating on the go.

    TWEETDECK.COM

    IceRocket

    Find Web content to link to and retweet
    A common mistake when it comes to planning for social media is thinking you need to constantly create new content for posting. One of the easiest ways to find material for blogs and tweets is to link to other content on the Web. This website allows you to search and keyword, phrase, topic, or even your own church name to see what people are saying on blogs, Twitter, Facebook posts, news, or even images.

    Retweet someone else's post and they may return the favor later, making you visible to their followers. Respond to a blogger's entry and they might link to your blog, driving more traffic to your website. Include a link to a news story on your Facebook site to keep your followers up-to-date on your ministry's happenings.

    ICEROCKET.COM

    LaterBro

    Schedule tweets and Facebook updates for future dates and times
    After signing into this web-based tool, you can add several Twitter accounts and one Facebook account to schedule future updates. Just enter in your tweet (limited to 140 characters), pick your future date from the calendar, and select a time and LaterBro does the updating for you. It even has a built in URL shortener.

    Scheduling future updates help you plan ahead and allows for updates to go out even if you're not in the office. Already know your pastor's sermon schedule? Enter in a month's worth of updates on one day to work more efficiently.

    LATERBRO.COM
    MonMondayNovNovember8th2010 Facebook and Your Ministry: Creating a Like Page Unless you've been living under a rock the past few years, you've heard of Facebook. And unless you have a good reason not to, you have your own Facebook profile. But how can you utilize Facebook to spread the word about your ministry? We'll seek to answer that very question in this entry.


    Facebook as a Supplement to Your Website

    Facebook isn't just a website to post pictures, keep up with high school friends, and remember your uncle Donald's birthday. It is a powerful tool for mass communication. Over 400 million people worldwide are active users. Where else can you reach this large of an audience? And for free?

    Facebook allows for you to create a "page" for your church or ministry. This page can be the host of updates by you like pictures, news items, and posts from your website blog. Other users can follow these updates and post their own messages on your page's wall. You can gain more followers by linking your page from your website, from your Twitter feed, or by sending invitations for users to "Like" your ministry.

    Develop a Strategy

    Before you create your Facebook page, it's important to develop a strategy for how you plan to use it. Here are popular ways for using Facebook:
    • Fostering and encouraging dialogue
    • Make more people aware of your blog or Twitter feed
    • Advertise latest news and events
    • Post photos and video of recent or upcoming events
    • Link to sermons on your website

    Creating a Page

    To create a page, navigate to the Create a Page section and follow these steps:
    1. Select the "Brand, product, or organization" radio button and "Religious Organization" from the drop down menu.
    2. Type in the name of your ministry next to "Page Name."
    3. Check the box notifying Facebook that you are the official representative for you organization and review the terms.
    4. Click "Create Official Page"
    5. Edit your page setting by clicking "Edit Page." Here you can add or remove page applications like Photos, Discussion Boards, Links, Video, Notes, Events, and more. Use your strategy to determine which applications to add and which are not necessary. Only add the ones you will use.
    6. Add a picture for your ministry by hovering over the picture and choosing "Upload Picture."
    7. Click the Info tab and insert your address, hours (worship service times), phone number, website address and a little about yourself.
    8. Finish customizing your page by adding photos, filling in the text box below your photo, and adding other application tabs.
    9. Let your Facebook friends know about your page by clicking the Suggest to Friends button below your picture. Let others know by sending as an e-mail by clicking the Share button at the bottom of the page.

    Incorporating Twitter and Your Website Updates

    Facebook allows you to add applications into your page to make it easier to sync it with your other media. To do so, Edit Page, and search for applications under More Applications. Check out these detailed help documents to add your Twitter feed, blog, and other media to your page.

    OTHER RESOURCES FOR FACEBOOK

    How Do I Create a Facebook Page for My Ministry? - iMinistries Support Document
    Facebook Page Help Center - Facebook.com
    Facebook Best Practices for Nonprofit Organizations
    MonMondayOctOctober25th2010 5 Reasons Your Ministry Should Be On Facebook Facebook is a social networking website which allows users to create an account, personalize it with pictures and information, add friends, and comment on other people's profiles. With over 400 million active users worldwide, Facebook has become one of the most powerful tools for mass marketing out there.

    Companies, organizations, and churches can create their own pages where users can congregate and keep up with news, videos, and picture posting, blog entries, and your Twitter feed. With Facebook's new integration with many of the most popular websites on the Internet, and the ability for users to customize their Web experience with its "Like" feature, the impact of Facebook on marketing and communication is substantial.

    Why Should My Ministry Have a Facebook Page?

    1. Audience

    Where else can you potentially reach 400 million people? Facebook has user profiles from people across the globe. After making your own Facebook page, any user can "Like" you and follow your content updates. The demographic for the majority of users is people between the ages of 20-35, making Facebook the place to be for interacting with the current generation of Internet users.

    2. Dialogue

    Your website is mostly one way interaction. You post a news item or create an event, and your users read the information. Facebook pages allow for two-way interaction. Any of Facebook's users can post comments on your page's Wall. They can ask you direct questions, they can interact with other users or answer discussion questions you post, or they can give their reaction on your blog entries, photos, or videos.

    3. It Drives Traffic to Your Website

    By integrating your church website's RSS feeds for news, blogs, and other content onto your Facebook page, you have another avenue for posting links back to your primary Web presence. Want more people reading your blog? Post an excerpt or summary on your Facebook page and link back to the full post on your website.

    4. Visibility and Relatability

    Having a Facebook page gives you "street cred." Facebook has grown to be one of the most popular websites in the world, and its young demographic is ideal for sharing your ministry's media. Any place you can share your website's content is great. For free, even better. But displaying it where young people visit every day, that's ideal.

    5. It's Free Advertising

    Because of its huge potential audience, having a Facebook page is like having an ad on the largest billboard on the largest street in your area. And it's free!

    In our next post, we'll talk about how to make your updates automated so that you'll rarely have to do more work than posting new content on your website.

    MORE RESOURCES FOR FACEBOOK AND YOUR MINISTRY

    Facebook Help Files - iMinistries Support
    10 Reasons Your Church Should Be on Facebook - Frank Chiapperino.com

    Free Trial

    We believe the best way to describe our tools is for you to try them out yourself. We offer a 15-day free trial account which will give you a few days to use all of the features available to our paying clients. There's no risk and no obligation. Who knows, you might even enjoy the new control you have over your very own website.

    Create Your Free Trial Account
    MonMondaySepSeptember13th2010 Twitter and Your Ministry In our last blog entry, we wrote the 5 Reasons Your Ministry Should Be on Twitter. If you've determined that you want to join the rapidly growing micro-blogging and social networking website, you'll want to develop a strategy, create your account, and embed your tweets on your ministry website.

    Develop Your Twitter Strategy

    Before you start posting tweets, you need to determine what you will post. Your ultimate goals for Twitter should be
    1. Embedding links to your website and getting people to click them
    2. Adding followers
    So you'll need to develop a strategy for accomplishing these goals. Here is what your weekly strategy might look like:
    • Monday: tweet a link to your latest sermon podcast
    • Wednesday: tweet a preview and link to your blog post or a Bible verse of the week
    • Thursday or Friday: retweet from your favorite pastor, thinker, or follower; tweet about an upcoming event or news item and link to your website
    • Saturday: tweet an invitation to join your Sunday services and provide your sermon series title
    You may not feel the need to tweet this often, but this gives you an idea of how a strategy built upon the days of the week can remove the "What to tweet" guessing game.

    Tips for tweeting:
    • Links, links, links: the most important part of any tweet is a link to other content--news, events, blogs, sermons, pictures--and the text of the tweet should "sell" this content
    • Retweeting is a great way for other Twitter users to notice you and possibly convert into followers. People love it when you repeat what they have to say. Having your posts retweeted by others means you've succeeded.
    • Word count: Each tweet is limited to 140 characters, so each word is important. Don't waste them.
    • URL Compression: URLs can be long and nasty. Use Tiny URL to compress them to only a few characters. Just paste in your long one, and it'll make it shorter.

    Create Your Twitter Account

    Creating your account on Twitter is as simple as coming up with a username (one that's easy to remember and makes sense for your ministry) and adding some followers.
    1. Go to Twitter.com and click on the Let me in button.
    2. Fill in your account information, including your username. Create.
    3. Click through the three steps to add people to follow.
    4. After your account is created, edit your picture and profile by clicking Profile on the home page.
    5. Add a thumbnail (your ministry logo), your location, bio, and your ministry website.
    6. Click Design and edit your background. You can even upload a custom background.
    Now you're ready to post your first tweet.

    Add Your Twitter Feed to Your iMinistries Website

    A good way to let your website visitors know they can follow you on Twitter is to embed your feed on your ministry website. This is also an effective way to build in advertisement for content on your website into your homepage. How to embed your feed as an ad on your website.

    Free Trial

    We believe the best way to describe our tools is for you to try them out yourself. We offer a 15-day free trial account which will give you a few days to use all of the features available to our paying clients. There's no risk and no obligation. Who knows, you might even enjoy the new control you have over your very own website.

    Create Your Free Trial Account

    MORE RESOURCES FOR TWITTER

    Twitter 101 - Twitter.com
    Twitter for Ministry Strategy 101 - ChurchCrunch.com
    Twitter for Churches - ebook and blog
    The Reason Your Church Must NOT Twitter - ChurchCrunch.com
    Twitter for Ministry and Church – A Business Perspective - ChurchCrunch.com
    Why I Love Twitter - Tim O'Reilly
    MonMondayAugAugust30th2010 5 Reasons Your Ministry Should Be On Twitter

    Twitter is a social networking service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Followers can visit the author's Twitter page or use one of many tools to follow feeds, or their computer or phone.

    So what does this have to do with your ministry? Twitter can be used as a tool to connect with your users, to promote the content on your website, and possibly gain more interest in what your ministry is doing. Here are five reasons why your ministry should consider joining Twitter.

    1. Audience

    Twitter has over 100 million active users. Many are young (between 18-48) and come from all over the country and the world. Like Facebook and YouTube, Twitter is a tool that allows you to expand your ministry's reach. In addition to your followers, your tweets can also be found by adding topic tags and by retweeting posts from other Twitter accounts.

    2. Links, links, links

    One of the biggest benefits of Twitter is as an avenue for posting links back to your website. By using hyperlink abbreviating programs, you can create convert your long links into shorter ones. Twitter is all about driving traffic to your main Web presence, your ministry website.

    3. Networking

    "It's not what you know, it's who you know." We've all heard this saying and found it to be overwhelmingly true. By gaining followers and by following others yourself, you can develop a list of diverse contacts who share your beliefs, have a common mission, and may work in different areas of ministry. If you are interested in collaborating with other ministries, Twitter is a good place to develop relationships.

    4. It's easy, interactive, and viral

    Twitter is like a blog in that it initiates dialogue between you and your readers. Your followers can retweet your posts, or post your tweets from their profiles, they can respond to your tweets, and they can comment on the pictures you post. And its much less complicated than blogs. Users can read a tweet in 20 seconds and pass it on to others with an extra 5 seconds. They can follow much more people at once from mobile applications, desktop programs, and other utilities.

    5. It's Free Advertising

    Having a Twitter profile and posting tweets costs you nothing. Nothing except time and a tweeting strategy.

    That being said, Twitter is not for everyone. Above are just reasons why your church should consider it. Concentrate on the content of your ministry first, your ministry's website second, and advertising last.

    Reasons why you may not need Twitter

    • You don't know what a "blog" is, nevermind a "micro-blog"
    • You don't have enough content to link to on your ministry website
    • You can't devote any time to tweet, or you'd rather spend your time doing ministry work
    • You aren't interested in learning how to maximize its potential

    MORE RESOURCES FOR TWITTER

    The Reason Your Church Must NOT Twitter - ChurchCrunch.com
    Twitter for Ministry and Church – A Business Perspective - ChurchCrunch.com
    Why I Love Twitter - Tim O'Reilly

    Free Trial

    We believe the best way to describe our tools is for you to try them out yourself. We offer a 15-day free trial account which will give you a few days to use all of the features available to our paying clients. There's no risk and no obligation. Who knows, you might even enjoy the new control you have over your very own website.

    Create Your Free Trial Account
    MonMondayAugAugust16th2010 Social Media: Fad or the Future?

    What is Social Media?

    Hundreds of websites like Facebook, Twitter, Foursquare, YouTube, and LinkedIn have been created to help people connect with each other, from anywhere, at anytime (so long as there is an Internet connection). And many more are being created each day. For many, keeping up with the hottest new social media tools is daunting, let alone using these tools for their benefit.

    So is social media just a fad? Considering that many Fortune 500 companies, small businesses, and non-profits are utilizing social media for marketing purposes, it seems that it's is not going away any time soon. Let this blog entry be a tool for you to evaluate if you should get in on the social media action.

    Which Social Media Tools Should I Care About?

    With new social media tools popping up by the minute, it can be difficult to know which ones matter. Here are the three social media tools you should know and consider using first.




    Facebook: This social networking website allows users to create an account, personalize it with pictures and information, add friends, and comment on other people's profiles. With over 400 million active users worldwide, Facebook has become one of the most powerful tools for mass marketing out there.


    Twitter: Users create an account and "micro-blog" posts of 140 characters or less. Many corporations, celebrities, and businesses have used Twitter to build their name and post links back to their websites.


    YouTube: After Google, this video posting website is the second most used search engine on the Internet. In this media-driven age, video is more important than ever for getting your message to the masses.

    What Are The Benefits Of Social Media?

    Social media tools are great ways to expand your reach on the Internet. They can be used in partnership with your website to make your name known and spread your ministry's message. Each channel can be a unique way of connecting with people. And isn't that the goal of your ministry? The best thing about the Internet is that you can touch a life in Africa as easily as you might across the street from your ministry. With social media, that possibility is only a few clicks away.

    Free Trial

    We believe the best way to describe our tools is for you to try them out yourself. We offer a 15-day free trial account which will give you a few days to use all of the features available to our paying clients. There's no risk and no obligation. Who knows, you might even enjoy the new control you have over your very own website.

    Create Your Free Trial Account

    How Can Social Media Be Used?

    By now you're probably asking "Why should I know about these tools?" All social media can be used to garner interest in your ministry and as a host to links back to your website. It is to be used as a supplement to your website, not as your primary Web presence. The ultimate goal is driving traffic to your website.

    Think of it as a megaphone for your website. A way to amplify your message on the Web.

    In upcoming blog posts, we will explain how to achieve this goal on each of the above social media channels.

    Should I Sign Up?

    No matter the size of your ministry, using social media tools can help you achieve your mission of reaching others for Christ. What does it take to achieve an effective social media presence?
    • Strategy: Make goals, figure out how social media can help you achieve them, and decide which tool will be most effective.
    • Time: You know the old saying: "Anything worth doing is worth doing right." If you don't have the time to do your best, it may be better not to start.
    • Content: To make yourself stand out in the crowd, you need interesting things to say and stuff to link to on your website.